Small Business Saturday 2022: 100 Instagram Captions & Quotes For Small Business… Small Business Saturday, which takes place on November 26, 2022, is a day to honor and support small businesses and everything they provide for their communities. This year, we are aware that small enterprises want our assistance more than ever as they adapt to, retool for, and pivot from the coronavirus pandemic’s effects. Please support your neighborhood small businesses by doing your shopping at small businesses, and joining the SBA and organizations throughout the nation in doing so.
Small Business Saturday has grown to be a significant component of the busiest shopping season for small companies. It was created by American Express in 2010 and has been formally cosponsored by the SBA since 2011. According to the 2022, Small Business Saturday Consumer Insights Survey commissioned by American Express, reported predicted expenditure by American consumers who visited independent stores and eateries on Small Business Saturday has historically reached an estimated $23.3 billion. The SBA, Women Impacting Public Policy (WIPP), and American Express team will launch the 2022 holiday season by urging customers to support the almost 32 million small companies in our country on Small Business Saturday and throughout the entire holiday season.
When is Small Business Saturday in 2022?
The date for Small Business Saturday in 2022 is November 26. This widespread initiative is anticipated to significantly increase retail traffic and revenue for small companies in the US. You’ll want to participate in it. Small Business Saturday was created by American Express to help small companies during the 2010 recession. In 2011, the U.S. Senate and all 50 states officially recognized it.
What is Small Business Saturday’s purpose?
Small Business Saturday is a yearly occasion designed to encourage customers to patronize small companies both offline and online. This event, which takes place every November, offers a big chance for small businesses to boost holiday season sales.
What inspired the first Small Business Saturday?
In 2010, American Express launched Small Business Saturday in collaboration with the nonprofit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In order to promote the event that year, American Express purchased Facebook advertising inventory and distributed it to the owners of its small merchant accounts in addition to providing rebates to new clients.
The holiday was swiftly observed in all 50 states after a resolution supporting it was unanimously approved by the Senate in 2011. The day is beneficial for employment, economic well-being, and neighborhood vitality in the community in addition to bringing customers to nearby businesses. Small Business Saturday has led to higher sales every year thereafter. According to American Express, in 2021 Small Business Saturday saw record-breaking sales of $23.3 billion from American consumers. According to American Express, almost $120 billion was spent between 2010 and 2019.
The importance of Small Business Saturday
The significance of small enterprises to the US cannot be overstated. A 2019 U.S. Small Business Association survey found that 44 percent of economic activity in the United States was generated by companies with less than 500 employees. These companies pay taxes, create jobs, and clean up blighted areas. Additionally, small enterprises frequently take an active role in their neighborhoods. According to American Express, 67 cents of every dollar spent locally stays in a small business, while SCORE discovered that small businesses give to community organizations and charities 250 percent more than larger enterprises do.
The holiday season is crucial for many of those small enterprises. In the 2021 American Express study, small business owners stated that 78 percent of the time, their holiday sales would determine whether or not they could survive in 2022. Additionally, Small Business Saturday aids in getting the word out to customers: According to the survey, 70% of participants said that Small Business Saturday motivates them to tell others to support local and independently owned stores.